by Ruby Gage | Sep 29, 2023 | Business
Search Engine Optimization (SEO) plays a vital role in driving organic traffic to your website and improving your online visibility. While SEO may seem complex and overwhelming, getting into the weeds with SEO doesn’t have to be intimidating. By breaking it down...
by Ruby Gage | Sep 22, 2023 | Business
Retargeting abandoned leads is a powerful strategy to recover lost opportunities and increase conversion rates. When potential customers show initial interest but fail to complete the conversion process, retargeting allows you to reconnect with them and guide them...
by Ruby Gage | Sep 15, 2023 | Business
Funnel abandonment is a common challenge faced by businesses, where potential customers drop off at various stages of the conversion process. This can have a significant impact on your bottom line and hinder your business’s growth. However, there are several...
by Ruby Gage | Sep 8, 2023 | Business
In today’s competitive business landscape, data-driven decision making is the key to success. A/B testing is a powerful technique that allows you to compare two variations of a webpage, email, or marketing campaign to determine which one performs better. By...
by Ruby Gage | Sep 1, 2023 | Business
In the world of business, a strong conversion process is the backbone of success. However, even the most optimized conversion funnels can develop holes that hinder your ability to turn leads into customers. In this blog post, we’ll explore strategies for...
by Ruby Gage | Aug 25, 2023 | Business
Lead nurturing is a critical component of the sales process that helps build relationships, establish trust, and guide leads towards making a purchase. Once you’ve generated leads, setting up an effective nurture sequence is essential to keep them engaged and...
by Ruby Gage | Aug 18, 2023 | Business
As a business owner, generating leads is a critical step towards growth and success. However, the journey doesn’t end with lead generation. The true measure of success lies in converting those leads into loyal customers. When the leads start pouring in,...
by Ruby Gage | Aug 11, 2023 | Business
Analyzing competitors is an essential aspect of building a successful business strategy. However, it’s crucial to strike a balance between understanding your competitors and maintaining your unique identity. In this follow-up blog post, we’ll explore...
by Ruby Gage | Aug 4, 2023 | Business
In the realm of digital marketing, understanding your competition is paramount to staying ahead of the game. By analyzing competitor strategies, you can gain valuable insights and uncover keyword opportunities that can propel your business forward. In this blog post,...
by Ruby Gage | Jul 28, 2023 | Business
In our previous blog post, we explored the process of reverse engineering to find the right keywords for your business. However, keyword research is just the beginning of a successful digital marketing strategy. To fully capitalize on your keyword investments, you...
by Ruby Gage | Jul 21, 2023 | Business
In the world of digital marketing, finding the right keywords is essential for driving organic traffic, improving search engine rankings, and connecting with your target audience. However, the process of identifying these “key words” can often feel like...
by Ruby Gage | Jul 14, 2023 | Business
As a business owner, the comfort zone can be a double-edged sword. While it provides a sense of security and familiarity, staying within its confines can hinder growth and limit your potential. Stepping out of your comfort zone is an essential ingredient for...
by Ruby Gage | Jul 7, 2023 | Business
In our previous blog post, we explored effective strategies for getting back into things after falling out of a habit. However, the journey doesn’t end there. Sustaining success and maintaining habits for the long term is equally important. In this follow-up...
by Ruby Gage | Jun 30, 2023 | Business
In the fast-paced world we live in, it’s easy to fall out of a habit. Whether it’s skipping gym sessions, neglecting professional development, or abandoning personal projects, we’ve all experienced those moments of stagnation. However, what separates...
by Ruby Gage | Nov 11, 2022 | Business
You put a lot of effort and energy on your email marketing campaigns. We’ve all been there: researching email design tips, creating images, fretting over the number of links and precise wording of an email. You put in the time to share something you think is...
by Ruby Gage | Nov 4, 2022 | Business
Your email signature is often an unused resource that you may not realize can garner more leads. The email signature in question is the one you use for regular business email as well as even your personal email, but it can also work with autoresponder emails to help...
by Ruby Gage | Oct 28, 2022 | Business
In life and business, your core values should be the foundation and basis of the type of goals that you make. If they’re not, you probably won’t stick with the plan that you develop to reach the goals that you make. This is mostly because you won’t care about them...
by Ruby Gage | Oct 19, 2022 | Business
I’m a small business owner, just like you. When I started my business, I didn’t have a lot of money to do fancy things like brand kits, or tons of marketing, banners, ads, and all that. Most small businesses don’t. Today with the advent of online...
by Ruby Gage | Oct 14, 2022 | Business
One of the best ways to get to know your audience is to find out where they hang out online and spend time with them. Ask questions; see how they respond. Answer questions too. Get involved and you’ll soon have an inside secret way to get information about your niche...
by Ruby Gage | Oct 7, 2022 | Business
When you’re trying to get clients it can be a frustrating journey, to say the least. Really this is the hardest part of any business owners journey, no matter what type of business you have. Sometimes you’ll talk to someone who seems perfect but they either don’t get...
